This project began with a little girl searching the internet for her own school project.
She was looking for the greatest sportswomen in the world, the kind of inspiring women
she could look up to. Her searches revealed many of the greatest male athletes in the
world and all of their achievements, but very few women.
Which team has won the most Basketball World Cup titles?
She was then shocked to discover that when she did search for the achievements of the
greatest sportswomen, many of them were superior to the men she was being served in her
search results. It turns out, Christine Sinclair has scored more goals in international
football than Cristiano Ronaldo. The Black Ferns have won more Rugby World Cups than the
All Blacks. And the USA Women’s Basketball Team has won more than double the world cup
titles of any men’s team.
And that’s why Team Heroine and the United Nations Football For The Goals created an
organisation, along with partners around the world, to correct it. It turns out we had
only scratched the surface. The deeper we looked, the more inaccuracies we discovered in
our search results. The facts say that many of the world’s greatest athletes are women,
but the internet keeps saying they are men. The reason for this is simple – the
algorithms our search engines use are trained on our human behaviour. And now, the
internet has learnt our human bias towards men. It’s a problem we created, but one we
have the power to fix.
So we’ve made it our mission to Correct The Internet. We’re collecting the incorrect
search results, and have built a simple tool so you can help us correct them.